Stella Petrou Concha is the inspiring

Co-Founder, CEO, and driving force behind fast-growing brand Reo Group. Her mission is to elevate human potential by working with executives to deliver value for their organisations through leadership, strategy and vision.

Commencing a career in medicine, she quickly realised the doctor-patient dynamic was never going to meet her need and lifelong goal to help people on a deeply personal level. Instead she discovered a powerful alignment with the recruitment and management consulting industry.

Stella founded Reo Group in 2009, and since then the business has won many industry awards, including being named a BRW Fast 100 company.

Stella was named one of Australia's Top 10 Female Entrepreneurs and has been nominated for the SARA awards as Recruitment leader of the year for 2019.

She currently Chairs for CEO consortium '2020 Exchange'.


Reo Group’s giving campaign, “Elevate a Nation”, which aims to provide 50,000 days of education to underprivileged children in Australia by 2021.

Through her energy, intuition, and vision, Stella brings a unique and powerfully 'human' perspective to the Australian recruitment and consulting industries.

She believes that it is only through facing and overcoming life’s great challenges, in particular failure, that individuals can grow and develop, and has built her organisation on the notion that 'failing forward' is the key to success.

Stella is the co-author of Legacy – the Sustainable Development Goals in Action and will be releasing her second book Stone Heart Light Heart – Thriving and Succeeding in Life Using the Ancient Wisdom of the Mind later in 2019.


  • Failing Forward - Building a Positive Relationship with Failure

  • Building Brand YOU - Personal Brand Building

  • Linking the Power of Winning to the Power of Giving

  • Building your Legacy – Linking your goals to a greater humanitarian good

  • Evidence Based Recruitment – the Science Behind the Method

  • Women in Leadership

  • Gender Diversity in Corporate Australia

  • Work/Life Integration in Parenthood


  • Recruitment & Career Growth

  • Talent Management and Consulting

  • Personal Brand Building Empowerment

  • Finance and Accounting Talent Scout

  • 'Business for Good' Advocate


Reo Group is a Talent Search Agency specialising in Accounting & Finance, Business Services, Human Resources, Technology, Data & Analytics.


We believe that at the heart of businesses are simply groups of people. People out to make something happen. To solve problems. To create value that didn’t previously exist. At Reo Group, above all else, we believe in people. That there is nothing more powerful than the right person, working on the right problem at the right time. So we’re out to connect people to the opportunities inside problems. To uncover talent. Curate teams. And elevate human potential.

Reo Group   

Connecting human potential to business for maximum impact.


Build your Legacy

  • A workshop is designed to inspire you and your teams to connect with a higher purpose in life.


  • You will learn how performing some simple inward-looking activities can guide you to achieve your goals both professionally, personally and potentially even contribute to the global effort of tackling the UN’s Global Sustainability Goals.


Elevating human potential is what we are about at Reo. 
As finance professionals and leaders, it's easy for us to get caught up in the day to day of our jobs and lives. At Reo, we are passionate about elevating human potential to bring positive change in people’s lives so they can experience the best version of themselves. We want to make a real impact on the world and we know we have the vision and power to extend further than what we are currently doing as a community.


In January 2019, Reo Group was named B1G1 Legacy Maker of the week.

By sponsoring the B1G1 giving space for a week, Reo Group 

has enabled thousands of giving impacts to be created around the world.

Legacy: The sustainable development goals in action

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Stella Petrou Concha has joined 51 amazing authors to deliver the first book of its kind in the world. The book will inspire you through 17 really hard-hitting chapters, uncovering stunning insights all based around how you and I really can make an amazing impact in our world.

This brilliantly conceived and crafted book shows how ‘ordinary’ people are adopting, embracing and applying the goals and directly changing our world. More importantly, this book shows you how you can tread that pathway with them.

Click here to get your copy today!


Waste no time shifting gears.
Waste no time shifting gears.
Reflections on 10 years in business
10 years in business. My untold story, Part 1
How do Australian business leaders r
SARA 2019 Finalist
I left medicine for recruitment
I left medicine for recruitment
Women’s Agenda Awards
Women’s Agenda Leadership Awards
Advancing women in the workplace
Leaders might be advancing women in the workplace, but are employees on board?
Doing business for good
Doing business for good
CEO hires pregnant CFO
The comments on a post about a CEO hiring a CFO who happens to be pregnant show how far we have to go
Viral post about pregnant CFO
My post about a recently hired chief financial officer went viral on LinkedIn — because she is four months pregnant
Challenges in Recruitment
Challenges in Recruitment
The Carousel: #BalanceForBetter
Advice from Leading business women #balanceforbetter
Show More
Hiring pregnant women
Hiring pregnant women, what do you think?
Perth Tonight - 6PR
Newly hired CFO equals pregnancy progress
Business Brain Food
Business Brain Food
Spirit Radio - Interview
Meet Stella Petrou Concha
Letters to our yesterday
Inspiring Business for Good
Show More
Bullhorn: The future of Recruitment
Elevate a Nation Campaign
Keynote Speech - Metcash Event
Show More
10 years in business. My untold stor
Where has the respect for mastery go
Where has the respect for mastery gone?
When I lost my courage
Disagree in the boardroom not on the flo
Are you Boring?
Show More


When you succeed,

I succeed!

—  Stella Petrou Concha


A New Earth: Awakening to Your Life's Purpose

A wake-up call for the entire planet . . . [A New Earth] helps us to stop creating our own suffering and obsessing over the past and what the future might be, and to put ourselves in the now.” —Oprah Winfrey.

Primal Leadership

From bestselling authors Daniel Goleman, Richard Boyatzis, and Annie McKee, this groundbreaking book remains a must-read for anyone who leads or aspires to lead.

Bring out the magic of your mind

Bring Out The Magic in your Mind: The world-wide best seller that can launch you on the road to Success!

The Magician's Way: What It Really Takes to Find Your Treasure

Author William Whitecloud brings a dazzling range of knowledge and experience — from a childhood in Swaziland immersed in supernatural worldviews to hermetic philosophy and esoteric speculation on the financial markets — to bear on this practical and magical look at what we really want, and how to get it.

The CEO Next Door: The 4 Behaviors that Transform Ordinary People into World-Class Leaders

Based on an in-depth analysis of over 2,600 leaders drawn from a database of more than 17,000 CEOs and C-suite executives, as well 13,000 hours of interviews, and two decades of experience advising CEOs and executive boards.

Crucial Conversations Tools for Talking When Stakes Are High, Second Edition

“[Crucial Conversations] draws our attention to those defining moments that literally shape our lives, our relationships, and our world. . . . This book deserves to take its place as one of the key thought leadership contributions of our time.”
―from the Foreword by Stephen R. Covey, author of The 7 Habits of Highly Effective People.

​The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

The ONE Thing has made more than 400 appearances on national bestseller lists, including #1 Wall Street Journal, NewYork Times, and USA Today.


In Legacy, best-selling author James Kerr goes deep into the heart of the world's most successful sporting team, the legendary All Blacks of New Zealand, to reveal 15 powerful and practical lessons for leadership and business.

Strengths Based Leadership: Great Leaders, Teams, and Why People Follow

From the author of the long-running #1 bestseller StrengthsFinder 2.0 comes a landmark study of great leaders, teams and the reasons why people follow.

Start with Why: How Great Leaders Inspire Everyone to Take Action

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

Book Stella for your next event

If you would like Stella to speak at your next function, contact Natalie Torrec or Stella at the Reo office on 0282 113 488

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